Understand
We talk about your business, audience, and goals. Together, we define the scope and what success should look like.
Counterform turns ambitious ideas into distinctive brands, thoughtful websites, and visuals that connect.
A curated selection of brand identities and visual campaigns, offering a closer look at my approach to design.
A single creative partner for the way your brand looks, feels, and shows up in the world.
Build something with meA clear, recognisable identity built around what makes your business yours. From a fresh start to a considered rebrand.
Explore identity workThoughtful layouts, responsive development, and intuitive navigation. Websites that tell your story clearly and make the next step easy.
Discuss a websiteA consistent visual language across posts, stories, and campaigns. Give your audience a reason to stop and a brand to remember.
Explore social workClear communication on every surface. Presentations, event visuals, print materials, photo editing, and apparel graphics with close attention to detail.
Discuss your materialsWe talk about your business, audience, and goals. Together, we define the scope and what success should look like.
I translate the brief into a visual direction. You see the thinking, share feedback, and help shape the strongest idea.
We develop the details and make the design work across the formats you need. Every choice has a purpose.
You receive the agreed final assets, organised for use, with guidance to help you put the work into the world.
Counterform is an independent studio bringing together design and development.
I combine graphic design, photography, and web development to create brands and digital experiences that feel considered from the first impression to the smallest detail.
My approach is collaborative and focused: understand your goals, explore a clear visual direction, and shape the details into something distinctive, consistent, and easy to use.
Have an idea, a challenge, or a brand ready for its next step? I’d love to hear about it.
thecounterform@gmail.com